Afterpay Unveils New Analytics Platform For Merchants

Afterpay the leader in ‘Buy Now, Pay Later’ payments, today introduced its new merchant analytics platform, Afterpay iQ . With this powerful new tool, brands gain access to valuable customer-centric analytics to help optimize investment and drive growth. The Afterpay iQ platform provides: Easy Data : AI-powered insights, visualizations, and real-time data are delivered in one, highly accessible self-service user …

Afterpay (ASX:APT), the leader in ‘Buy Now, Pay Later’ payments, today introduced its new merchant analytics platform, Afterpay iQ . With this powerful new tool, brands gain access to valuable customer-centric analytics to help optimize investment and drive growth.

The Afterpay iQ platform provides:

  • Easy Data : AI-powered insights, visualizations, and real-time data are delivered in one, highly accessible self-service user interface.
  • Single Source of Truth : Brands can evaluate marketing performance, omnichannel shopping volumes, and demographic summaries down to the store level.
  • “Next Best Actions”: A recommendation engine offers insightful actions to optimize business performance based on analytics.

“Our partnership with Afterpay has helped Pandora make data-powered marketing decisions which has improved our ability to target new audiences, which ultimately has led to higher conversion rates and larger AOV, ” said Jennifer Glass , Director of Owned and Paid Digital Marketing of Pandora. “Working together, we have been very successful in capturing new, highly engaged young customers for our business.”

Afterpay Next Gen Index:
Also today, Afterpay introduced the Next Gen Index , its latest quarterly report on global Gen Z and Millennials’ consumer spending behaviors and preferences. The report reveals that Millennial and Gen Z share of spending will increase to 48% by 2030 1 – demonstrating their continued strong influence on the economy as these cohorts reach peak earning years. The report also showed that this generation has an increasing preference for BNPL. In the U.S., BNPL spending has grown by 230%, compared to a 43% increase for debit and an increase of only 8% for credit cards.

“Gen Z and Millennials are driving change at the intersection of culture and commerce – so it’s no surprise they have been key adopters of Afterpay and BNPL more generally,” said Mark Teperson , Chief Strategy Officer at Afterpay. “Having built our business by connecting this next generation of shoppers to the best brands in the world, Afterpay is in a strong position to help its retailers navigate this demographic by providing unparalleled insights into the world’s hardest to reach customer cohorts.”

Afterpay’s Next Gen Index also found that spending by Gen Z and Millennials has recovered faster than older generations, up an average of 13% from pre-pandemic levels. Small business spending is also increasing among this generation – up an average of 220% since early 2020 and making up roughly two-thirds (67%) of all Afterpay spend on small businesses. While the majority of young consumers are still spending on fashion and beauty, home and recreation categories are growing fast – up 150% year-over-year.

Afterpay’s Next Gen Index can be found here:
UK Report
US Report
Aus Report

For the latest merchant offerings, please visit www.Afterpay.com/en-US/for-retailers .

About Afterpay Limited
Afterpay Limited (ASX: APT) is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases over four installments, always interest-free. The service is completely free for customers – helping people spend responsibly without incurring interest, fees or extended debt. As of June 30, 2021 , Afterpay is offered by nearly 100,000 of the world’s favorite retailers and nearly 20 million customers in North America alone 2 .

Afterpay is currently available in Australia , Canada , New Zealand , the United States and the United Kingdom , France , Italy and Spain , where it is known as Clearpay. Afterpay is on a mission to power an economy in which everyone wins.

____________________
1 AU, US & UK markets only
2 Results announced in Q4 2021

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/afterpay-unveils-new-analytics-platform-for-merchants-301358582.html

SOURCE Afterpay

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Securities Disclosure: I, Charlotte McLeod, hold no direct investment interest in any company mentioned in this article.

Editorial Disclosure: Green Technology Metals is a client of the Investing News Network. This article is not paid-for content.

The Investing News Network does not guarantee the accuracy or thoroughness of the information reported in the interviews it conducts. The opinions expressed in these interviews do not reflect the opinions of the Investing News Network and do not constitute investment advice. All readers are encouraged to perform their own due diligence.

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General Manager Matt Herbert described Ontario as an "undiscovered gem," and spoke about the company's work on its lithium projects in the province.

Green Technology Metals: Cashed Up and Pursuing Low-carbon Lithium in Ontario youtu.be

After making its ASX debut this past November, Green Technology Metals (ASX:GT1) has been hard at work in Ontario, Canada, where it holds three projects covering 35,000 hectares.

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"I think the opportunity there is to create some very, very green lithium," he said.


"At the moment, a lot of lithium is mined in Western Australia, (then) shipped to China for processing; from China it goes to European battery markets. I think by the time that lithium arrives where it's supposed to arrive it's left itself a bit of a carbon footprint," Herbert explained during the conversation. "We have a real opportunity here to leverage low-carbon lithium in a place that is really screaming for security."

Green Technology Metals has already seen support from members of the Ontario government, including recently re-elected Premier Doug Ford, and Greg Rickford, who is the province's minister of northern development, mines, natural resources and forestry, as well as its minister of indigenous affairs.

"Both are massive supporters of critical minerals," Herbert said. "Those things are important when you're at the permitting and approval stage, and that's exactly where we're at. We're able to leverage those relationships really well, and there's just no better place to be at the moment."

Watch the interview above for more from Herbert on Green Technology Metals and its plans for the next six months. You can also click here for our recap of PDAC, and here for our full PDAC playlist on YouTube.

Don't forget to follow us @INN_Australia for real-time updates!

Securities Disclosure: I, Charlotte McLeod, hold no direct investment interest in any company mentioned in this article.

Editorial Disclosure: Green Technology Metals is a client of the Investing News Network. This article is not paid-for content.

The Investing News Network does not guarantee the accuracy or thoroughness of the information reported in the interviews it conducts. The opinions expressed in these interviews do not reflect the opinions of the Investing News Network and do not constitute investment advice. All readers are encouraged to perform their own due diligence.

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