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Global digital payments innovator Zip Co Limited (ASX: Z1P), formerly operating in the U.S. as Quadpay, announced the appointment of critically-acclaimed strategist and marketer Jinal Shah as its chief marketing officer, starting immediately, for the U.S. market. Shah, who has been outspoken about raising the voices of diverse entrepreneurs in business, joins from Feather, where she led marketing. In her new role, Shah will capitalize on Zip’s industry-first ‘BNPL Everywhere’ capabilities and commitment to creating a more financially fearless world for everyone, to drive new creative initiatives, grow brand awareness and increase customer acquisition.
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